Archive for the ‘Web2.0’ Tag
Social Media And Its Role In The Panic-demic
As former member of the fourth estate, I feel quite elegiac about the sound of the presses slowing towards an inevitable stop. Ever since I saw His Girl Friday as a very small child, I wanted to be a reporter. [And who wouldn't - Roz Russell was gorgeous, bantered beautifully with even more beautiful Cary Grant and got to do good through the power of the word!]
Today, however, I find myself in the surprising and uncomfortable position of being more than a little miffed at my paper- and broadcast-based journalistic brethren. Their eagerness to point the finger at social media as panic-mongers of DOOM as the Swine Flu crisis develops.
REACTIONARY REACTIONS?
An example of the digi-pointing can be found in a blog by Milo Yiannopolous of the UK’s Telegraph who notes:
And closer to home, the usually level-headed and excellent news source NPR has also chimed in, with Evgeny Morozov noting that
You’ll forgive me if I state that this sounds a bit like sour grapes. True, one of the justifiable concerns about social media is that there is a dearth of fact-checking. And yes, there are idiots out there who will play the Web 2.0 version of the game of telephone, terror edition. But has there never been a panic caused by a broadcast network or a newspaper? Truly? Rumours never have flown because of a hyperbolic headline or an over-emphatic piece on a 24 hour news network?
ANOTHER LOOK AT SOCIAL MEDIA IN RELATION TO SWINE FLU
No one is downplaying the fact that this is a potentially deadly illness and that people have been tested positive for it on several continents. The threat is real and frightening.
However, it is also true that almost nobody has looked at the positive ways social media has been used in the course of this porcine pandemic.
Just to offer a few examples:
The Centre for Disease Control has been offering updates on Twitter such as
And over on FriendFeed, one of its users has created a Swine Flu room which aggregates “various real-time information streams on swine flu from across the web,” making it a reliable and timely source of information.
The CDC has also used YouTube to present a video by Dr. Joe Bresee of its Influenza Division dealing with the signs, symptoms, transmission and treatment of Swine Flu.
So, in fact, social media has been a means for calming the public and providing it with a stream of accurate and useful information – which is not a story you are likely to see in your local paper, if in fact you still have one.
Speaking Up for the Shy- Not Everyone Wants to Vlog
There are a lot of narcissists on the Internet.
Well, it’s not just narcissists. There are also gifted performers with something to say. Their vlogs are actually quite interesting. Some achieve the rare and brilliant balance of informing while entertaining and promoting dialogue.
But an awful lot of folks out there don’t have much to say except “hey look at me, look at me, look at MEEEEEEEE!”
Why Vlogging Can Be Good for PR
Now, there’s no doubt that vlogging can be an invaluable tool, particularly in the field of PR. It is a great, shiny and newish tool for our ever-expanding toolkit. We can use it in a variety of ways- interviewing key influencers and industry thought leaders about timely topics like how PR professionals can best utilize social media or the best and newest practices for media monitoring.
Conferences streaming over the Internet on something like Ustream, while not technically vlogging, also allow for PR practitioners to get an immediate handle on how their clients are being perceived as they are speaking. That’s a nifty bit of monitoring and will also provide PR pros with immediate feedback that will help them coach their clients more effectively.
Other Arguments for Vlogging
Additionally, there are those who argue that the use of video can humanize the Internet, that it is harder to slag or slander “face-to-face” as opposed to words. (And it can be very easy to wield words like a weapon, especially because of the distancing factor.)
And it is sort of neat that people can just present their words themselves in their own voice. In fact, one of my classmates blogged quite eloquently on this point when discussing seesmic:
You are the master of your voice in the seesmic universe. You don’t have to bold, use exclamation marks or emoticons to get your point across. You can hit record and share your message the way it is intended.
On the Other Hand
But what if you are someone who is shy? Or someone who is not presentable or not confident or not articulate? What if you are someone who can express your thoughts beautifully in text but hem and haw like you’ve been hit in the head with a bat just before the camera was turned on when you must speak on video?
Vlogging has its benefits and it is where the technology is heading but does that mean there is no longer room for writing?
And does it mean that the wired world will become a landscape dotted with hair-flipping girls talking about their social schedules and what Sex and the City inspired them to buy?
I guess that means that we’ll have to keep looking for the diamonds- those who vlog articulately with purpose and meaning- amongst the mass of muck.
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